Designing Responsible Products
18 Minute Keynote
Design has always been about problem solving. But the scale and complexity of the problems designers face is at an all-time high as we consider designing solutions that are safe, ethical, and inclusive. Focusing purely on outcomes can cause unintentional harm to humans, our communities, and society. How can we, as designers, meaningfully improve the world when the speed and continuous introduction of new technology seems to make all of us more vulnerable? What can designers do when facing conflicts of interest around creating responsible solutions? Now more than ever, designers need to be accountable for the decisions we make and understand the lasting impact our designs leave behind. Attendees will learn: What it means to design safe ethical and inclusive solutions How to embed responsibility into the design process Best practices for designing products with responsible intent
About The Speaker
Andy Vitale is the Executive Vice President of Design at Rocket Companies, the nation’s #1 mortgage lender, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum. Throughout his career, Andy has built, scaled and led world-class design teams that elevate the role of design as an organizational competence and a competitive advantage. His experience ranges from startups to Fortune 500 companies spanning the fintech, health, technology and eCommerce industries. Andy inspires and empowers teams to solve problems with a human-centered approach and create meaningful products and experiences that drive successful outcomes. Andy is passionate about educating and inspiring the next generation of designers and leaders. As a member of Adobe’s Design Circle, he works with other design leaders to drive positive impact across the design community and society at large. He serves as an adjunct professor for Kent State University’s User Experience Design graduate program. He also serves on the advisory board for several professional organizations and educational institutions. His design expertise can be seen in publications like Fast Company and featured by Adobe and other industry blogs. He also co-hosts the Surfacing Podcast, which explores the societal change spurred by digital platforms. An international keynote speaker, Andy is known for authentic, inspiring talks on design leadership, design maturity and responsible design.